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Portfolio – case studies of copywriting projects

Bright ideas about clear communications

During 20 years as a freelance copywriter I’ve worked for hundreds of clients, large and small. Naturally, I have plenty of stories to tell about that work. Here, you’ll find a few of them written up into mini case studies.

You can explore the portfolio in a variety of ways:

  • By browsing through the entries as blog posts
  • Using the drop down menu above (you can browse through all the entries or select specific sectors or types of project)
  • By going to ‘Categories’ in the footer of any page where you’ll find ‘portfolio’. All case studies are classed as ‘portfolio.’
  • By going to ‘Categories’ and choosing by format – such as ‘website’ or ‘brochure’ or by sector, such as ‘IT.’
  • By using the tag cloud in the footer.

Some of my recent projects have included:

  • Bid writing for IT consultancy Capgemini
  • Case studies for contact centre software firm Exony
  • A website for a Canadian furniture maker
  • A website for a plastic surgeon
  • A newsletter for a care home provider
  • A website and sales letter for a business consultant
  • Promotional material for a multinational software firm serving the banking sector
  • A brochure on how to invest in diamonds
  • A website for a Russian marketing and PR firm
  • Press releases for a testing, inspection and certification company
  • Sales and marketing materials for a fast food firm
  • Product sheets and a website for a UK data-centre

Client list

My complete client list would be huge – these are just some of the best known names.

3COM • ABN AMRO • Accuracast • ACI Worldwide • Adobe • Agresso • Amey • Anite • Arthur Anderson • Atlantic Creative Communications • AXA • Axis • Balfour Beatty • Bezier • BOC • British Airways • BT • BUPA • Bureaux Veritas • Cable&Wireless • Capgemini • Cardinal Health • Casewise • Cloud9 •Currie & Brown • Daimart • Dell • DTI • Eircom • EnvironmentAgency • Ericsson • Exony • FCI • FDR • Fluke • Gartner • Home Office • Hoover • Icepic • Intel • Iomega • Jersey Telecom • Juniper Blue • KPMG • LawNet • LG • Liverpool Victoria • LogicaCMG • Lombard • LRQA • Lucent • Lyonsdown • Met Office • Microsoft • Mitel • Nexans • Nortel • Northgate • O2 • Orange • Ordnance Survey • P&O • Paradigm • Pirelli • Prophesise • Quest • RBS • Regus • Renault • Renaissance • RR Donnelley • SAP • Secal • Seiko • Shell • Sony • Telewest • Tesco • Titmuss Sainer Dechert • Touchstone • Tyco • UWE (University of the West of England) • vBulletin • Visa • Vimpelcom • Vodafone • VoIPstudio • Williams Lea • WRAP • WorldPay • Xansa • Xerox • Zanzebra • Zenith Technologies • ZDNet

This portfolio is a work in progress. If you want to discuss my experience in a particular sector or form of writing, please get in touch.