home why me services profile portfolio costs articles contact blog

For clear copy and bright ideas, call
01884 820482
or email.

Copywriter for business to business and consumer marketing

Business to business copywriter

Over the past ten years of professional freelance copywriting, I have written a huge amount of business-to-business marketing literature across a wide range of sectors, including IT, telecoms and professional services.

I write regularly for layers, chief execs, IT managers, small business owners and more. Often it's not the tone of voice or writing style that needs to change (they all appreciate clarity). More important is an understanding of what information they need. An IT manager obviously needs more technical information than the chief executive. Often, of course, you are writing for both of these people at the same time and you need to steer them towards the relevant information, or give snippets in headlines and pull-out copy. Sometimes just getting the basics right can be all that is needed - like putting the most important benefits up-front right at the start.

Consumer copywriter

My clear and approachable style is also ideal for communicating directly with consumers - or, in the case of the public sector, with citizens. They are the same people of course, but a different tone of voice is needed depending on whether you are trying to communicate or to sell.

Branding copywriter

Sometimes it’s a single word or sentence that’s needed. Maybe you just need a headline for an advert, or one line of copy that makes your concept zing.
Need a great brand? Here’s one I prepared earlier.