home why me services profile portfolio costs articles contact blog

For clear copy and bright ideas, call
01884 820482
or email.

Branding Bezier

I was one of many copywriters asked to come up with a name for a major new print firm, formed from an amalgamation of five companies. Knowing that one of the main audiences was graphic designers, I put forward the name Bezier. It's distinctive, but it's also more than just a name.
A Bezier curve (as used by designers in applications such as Adobe Illustrator) is "the smoothest line between a series of points." So, it was ideal for a company which wanted to emphasise the quality of its service, not just its printing.
From one word, an entire brand identity was created. How much did I get paid? Ask me sometime.
You can see some of the results here.