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Met Office Annual Report and AccountsThe Met Office includes about 30 pages of creative copy at the front of its Annual Report and Accounts, designed to inform stakeholders about the organisation’s work, its progress and advances in forecasting. It’s a wide audience, from senior MoD and Government figures to the business community, media and scientists. 
Information gatheringGenerating the raw information involves interviewing around 30 to 40 people, ranging from forecasters and research scientists to the Chief Executive. This information has to be turned into readable, but very tight and professional copy. Keeping everyone happyA delicate balance is needed. There’s no point glossing over problems such as the flood at Boscastle in Cornwall, which was not accurately forecast. Explaining why (it’s all to do with grids on computer models) calls for not just writing skills but also the ability to understand and, at times, ‘translate’ complex technical information, while not upsetting the scientists who hate the idea of “dumbing down.”
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