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Branding Pirelli

Pirelli is perhaps best known for tyres and calendars. But the company also makes fibre optic cables. In fact, Pirelli makes lots of different types of fibre optic cable.

The company needed a way to differentiate their core offerings so customers could relate to them and understand instantly the benefits they provide. The names needed to be memorable, short and distinctive. Below are some of the brand names I came up with - all of them in some way specific to the properties of the particular type of cable.