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Copywriting for the launch of new Adobe software
Adobe was also busy promoting its capabilities in other areas - specifically workflow solutions for large enterprises. This is a complex area. People at the time certainly didn't think of Adobe as a worklfow solutions provider. My challenge was to explain what Adobe's software products had to offer, cutting through a lot of technical jargon and marketing-speak. The literature was mainly targeted at senior managers and IT managers as well as CEO level individuals. My job was to get their attention and convince them of the proven business benefits.  The
range of literature I worked on included white papers, direct mail pieces
and advertising. In particular I was involved in writing
a series of brochures, some targeted at specific sectors, including
government,
manufacturing and finance. I also wrote a large overview brochure,
which summarised the entire Adobe offering in the area of enterprise
solutions. |
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A few years ago now I did a huge amount of work for Adobe. The software company was busy launching a new version of
Acrobat, and I was asked to write a direct mail campaign, a series of press adverts and emailers specifically
targeting the designer community here in the UK. links sitemap © 2006 Simon Townley |