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Articles on marketing, copywriting, SEO and moreThis section features a growing series of articles on a range of topics relating to marketing and copywriting. More will be added regularly, so keep coming back. How to write your positioning statement A positioning statement is an essential piece of marketing - it states how you wish to be perceived and gives you the basis for defining who you are and communicating that to customers and clients. Copywriting and Search Engine Optimisation In A NutshellA beginner’s guide to search engine optimisation, especially in relation to keywords and copywriting. Writing for the web: how good copy becomes bad marketing Keyword optimised copy often doesn't focus on the benefits for the customer. It focuses on the features of your product or service. Bad idea. Bad marketing. Writing Websites For SEO - 7 Things To Tell Your Web Designer If you want search engines to find your website, you have to get the design right as well as the content. Some design elements have a catastrophic impact on search engine optimisation. How you can keep your copywriter happy - and help them to do a great job. What impact is blogging having on mainstream marketing? Companies can use blogs as a marketing tool. But the quality of the writing is paramount. |
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